Vloggers and Mukbang: Why are they so popular?

Hey guys!

I've been on this YouTube kick lately and I've started to watch a lot of vloggers. For those who might not know a vlogger is someone who vlogs, or video blogs. Rather than writing their musings or their daily lives on a "brick-and-mortar" blog like this, they record themselves and their thoughts or their day with a camera. There are TONS of vloggers out there. Some of my favorites include the Shaytards, Colleen Ballinger, Joshua DTV, Chris Ballinger, Miss Fenderr, Zoella, Joey Graceffa, Tyler Oakley . . . The list could literally go on. For many of the people I listed, vlogging and creating content for YouTube is their full-time job. Recording their lives and sharing it with others is how they pay the bills.

I was just watching one of these vlogs and couldn't help but wonder, why are vloggers so popular?

I have a theory: Our society has become more and more dependent on the internet to fulfill social needs, which explains why vloggers are so popular. I would guess that for most people, a lot of their relationships have some sort of tie to the virtual world. We connect more with people through a digital medium (FaceBook, Twitter, YouTube, texting, Tumblr, etc) than we do face-to-face. We spend so much time in the virtual world, that it's kind of cool and refreshing to see other people living their lives and to feel like we have a connection to them. We can feel like we've made a new best friend who does really awesome stuff (like going to Disneyland , or visiting Hawaii, or goes on the Ellen Degeneres show, or tell really awesome stories). These are real people with real lives and families just being themselves, and it's easy to feel a connection to them.

And then there's mukbang. Mukbang is a phenomenon happening in South Korea. Basically, men and women film themselves eating meals live and thousands (yes, I said THOUSANDS) of people watch. Through these websites viewers can send in "balloons" which then translate into money. For those who are more successful, mukbang becomes their full-time job. They are paid to eat food on camera. (Here's a news report on mukbang and also a reaction video if you want to learn more.)

I think mukbang works off the same sort of principal as vlogging--it helps people feel connected to someone else. In South Korea especially, many people live alone. They have long work days and come home to an empty apartment. Watching the mukbang, I imagine, helps the apartment come to life and seem less lonely.

My opinion is that these kind of relationships can be good to a certain extent. Real relationships can be formed online or through social media. Real friends and real memories can be made. Sometimes these virtual connections can help build in-person relationships. For example, Allison and I watch a lot of the same vloggers on YouTube, which gives us things to talk about when we're together. But, I think it's important not to let digital connections be the only type of relationships we have with people. It's important to spend time with those who are physically around us--not just those who we can only see or connect with through a screen. Because when we turn the computer off, or when the power goes out, or when our car runs out of gas on the highway, we're going to have to depend on the relationships we've formed with those who are around us for help.

Anyway, these are just my musings on the subject. Just a little food for thought!